One major social change during the 1980's & 1990's was the way the public viewed the media. Often, newspapers made it difficult for the audience to evaluate whether news stories were true or distorted, and whether important information has been left out. Exact truth and relevance were not as important to the media than as they are now.
- Due to the increasing demand for daily news coverage, journalists worked under a tight time schedule to get everything done and had little time to verify their stories.
- As time went on, people began to realize that while they enjoyed hearing and seeing the newest gossip about celebrities, political figures, etc, they also began to feel personally victimized (profanity) and would deny requests to be interviewed; they did not want negative information about them to be broadcasted.
Technological Changes
- During the 1980's and 1990's, journalists were able to deliver news faster and further than before which therefore made more money since technology made it very convenient.
- Cell phones - reporters were able to relay news faster so that events would appear on the newspaper the day after it occurred.
- Cable and satellite broadcasting (EX: Cable News Network - CNN) made broadcasting signals stronger. Instead of certain towns getting just local news, there were stations that allowed for the news to reach most of the country. This decreased the separation of media and provided the US with more universal way of transfering and broadcasting information.
- Cable and satellite broadcasting also made it easier for reporters to do on scene, live reporting.
- Higher quality picture/video - clips of upcoming movies were able to play nationally on television to urge the news listeners to go out and see the movies. From these advertisements, the media became more successful.
- They were now able to put sporting events on television. The Olympic games was first put on TV in 1984.
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